The real mass media are basically trying to divert people. Let them do something else, but don’t bother us (us being the people who run the show).
Let them get interested in professional sports, for example. Let everybody be crazed about professional sports or sex scandals or the personalities and their problems or something like that. Anything, as long as it isn’t serious.
Of course, the serious stuff is for the big guys. “We” take care of that.”